Showing posts with label trade fair. Show all posts
Showing posts with label trade fair. Show all posts

Sunday, March 13, 2011

Review on "Parfam" Exhibition

The perfume exhibition was a flop for myself. Not only that it was much smaller than advertised, it was also determinated for consumer not for trader.  It was promoted as the largest perfume exhibition in the region but actually there were about 20 exhibitors and the ones I most wished to visit did not even exhibit like Arabian Oud, Al Qurashi, Areej, Syed Junaid.
It was not well visited!

The stuff at the stands were sales assistances from the local perfumeries and since I came as a trader that was not adequat.


But the worst of all things was that I could not find any agreement with the suppliers concerning the prices. I was really shocked that in this business at this side of the world there are no wholesale prices like it is everywhere when you purchase at a manufacturer! They all offer the retail price with quantity discounts which are not higher than 10% generelly. This would mean that I would have to sell the same perfumes for an almost double price :-SSSS due to all costs which I would have as Germany is one of the countries with the highest taxes.
So my business plans are completely damped......

The arabian  perfume business is completely different in handling than the western. The difference is that the western perfume manufacturers don't sell their perfume in own shops but on wholesalers who sell it to the perfume shops. The arabian manufacturers produce and sell their own perfume only in their own shops. Maybe the rating spreads are not calculated high enough to sell it on wholesale prices but I don't think so.
It should have make me suspicious that there are barely online perfumeries with arabian perfumes.

Though here a view impressions:

Wednesday, January 26, 2011

Parfam - Expo Centre Sharjah


So gladly as I write about perfumes somehow I did not found the right motivation last weeks. It is all about my plans about visiting the perfume exhibition in Sharjah. And as gladly I am writing about all the perfumes I can't await to start writing about MY perfumes. The perfumes I will offer...
And I am so curios and excited what and how much I will find there as the number of perfume manufacturers who will exhibit is over 100!
Parfam is the region's largest show for the perfume industry (for all details click on the title).

The exhibition will be on March 1st-5th in Sharjah at the Expo Centre. It will be open for anyone so if you are in the UAE at that time take a sight. Except the consumer fair there will also take place The Perfect Wedding Show.