Friday, November 26, 2010

SoOud - new fragrance line EAST meets WEST

SoOud is a luxury niche perfume house founded by the famous perfumer Stephan Humbert Lucas in 2010. Since perfume is king of the Orient, St├ęphane Humbert Lucas has created soOud to celebrate their heady scents by blending their olfactory exuberance with the refinement of French perfumery.

The name is maybe a reference to the Saoud royal family from Saudi Arabia. By a happy cooincidence it has the word "oud" inside, an olfactory reference to oudh.
SoOud is the hidden essence of oriental beauties and unknown harems, but also a harem of oriental scents (not very known to the western nose). It is intended as "a jewel on the skin and the perfume of inner beauty" and all of them contain agarwood in high concentration.

The oriental veil niqab served as an inspiration of mystery and beauty. Though on many online shops I could read that the brand Sooud deny the coherence to the idiological background! :-SSSSSSSSSS
What to say Islamophobia doesn't miss even in fragrances!!!

There are eight new fragrances which were launched in 2010 from Sooud and last week finally it was possible to get them in Germany. I had the chance to test three of them and I can say it is absolutelly following the current trend: East meets West! Eastern ingridients in french-way compositions!

Here are the eight fragrances of Sooud (the ones I tested will be commented thereunder):

Al Jana

Al Jana is a natural green fragrance with notes of thyme, star anise, helichrysum, ylang-ylang, cypress, cedar, vetiver, sandalwood, tonka and clary sage.

Asmar is the dusty scentof earth and sun, tanned skin and sand. It is a scent of amber, strong yet delicate due to its warm notes. Notes: bergamot, white honey, roasted coffee, amber cigar, grape marc, amber, tobacco leaf, suede, musk and vanilla. Dorian Gray meets Scheherazade ...

Burqua perfume is like pure blood, Chinese ink and and bewitched essences of dark wood Prestigious and elegant, it contains notes of jasmine, rose, black violet, cardamom, sage, benzoin, myrrh, black ink, rubber sap, black amber, patchouli, Guaiac wood, oud and teck.
Burqa is a very spicy scent but it has a balsamic softness. Very interesting! But in the heart note it reminds me too much of Miss Cherie - Dior! Not my taste!

Fam (Mouth) is an intensive and flamboyant perfume of red spices combined with warm woody tones and powdery floral aromas. This sophisticated fragrance exudes all the charms of agar wood, with additional notes of saffron, chili, roses, cashmere, rose powder, rubber sap, vinyl accord, sandalwood, cedar, milk and red musk.

Hajj ("Sage"), created around noble notes, reveals fresh spices on the background of warm tones. The scent of wisdom and spirituality, it is made of bergamot, candied mandarin, star anise, rosewood, osmanthus, licorice, ginger, patchouli, tolu balsam, tobacco leaf and vetiver.

Kanz (Treasure) is black as coal, tough and tactile; a strange combination of opacity and transparency; the smell of agar worthy of Maharajas. Note: Sambac jasmine, Bulgarian white rose essences of nagarmotha, agar and Indian sandalwood.
Kanz is in my opinion the best and most interesting of these three I have tested. It is a soft, oudy scent and if I would have to choose a color to describe it I would take white like the white rose and jasmin which you can nicely notice here.

Nur or 'Light "is a pearly - powdery scent of amber; precious, elegant and refined. It contains notes of lemon, incense, artemisia, chamomile, cedar, apricot, orris root, musk, amber, Russian leather and vanilla from Madagascar.

Ouris ("sublime") is a symphony of butterfly colors, which include notes of peach, plum and blackcurrant, sweet Turkish delight, jasmine, almond and pollen. This beautiful feminine palette contains additional notes of honey, tagetes, jasmine, white cedar, iris, sandalwood, vanilla and tonka.
For me Ouris is a fruity-honey compostition where I smell the plum and peach at first and the sandlewood gives a soft oriental note - interesting for summertime!


  1. you story very tasty! i can feel by your words only... and i want try Asmar and Nur...
    good luck and take care

  2. If this SoOud is the hidden essence of oriental beauties and unknown harems, but also a harem of oriental scents it is exactly I was looking for. Anyway,I agree to the commenter your story really tasty.



for all nice and lovely words and all kind of suggestions. Any racist or anti-islamic comments willl be deleted!