The name is maybe a reference to the Saoud royal family from Saudi Arabia. By a happy cooincidence it has the word "oud" inside, an olfactory reference to oudh.
SoOud is the hidden essence of oriental beauties and unknown harems, but also a harem of oriental scents (not very known to the western nose). It is intended as "a jewel on the skin and the perfume of inner beauty" and all of them contain agarwood in high concentration.
The oriental veil niqab served as an inspiration of mystery and beauty. Though on many online shops I could read that the brand Sooud deny the coherence to the idiological background! :-SSSSSSSSSS
What to say Islamophobia doesn't miss even in fragrances!!!
There are eight new fragrances which were launched in 2010 from Sooud and last week finally it was possible to get them in Germany. I had the chance to test three of them and I can say it is absolutelly following the current trend: East meets West! Eastern ingridients in french-way compositions!
Here are the eight fragrances of Sooud (the ones I tested will be commented thereunder):
Al Jana is a natural green fragrance with notes of thyme, star anise, helichrysum, ylang-ylang, cypress, cedar, vetiver, sandalwood, tonka and clary sage.
Burqa is a very spicy scent but it has a balsamic softness. Very interesting! But in the heart note it reminds me too much of Miss Cherie - Dior! Not my taste!
Kanz is in my opinion the best and most interesting of these three I have tested. It is a soft, oudy scent and if I would have to choose a color to describe it I would take white like the white rose and jasmin which you can nicely notice here.
For me Ouris is a fruity-honey compostition where I smell the plum and peach at first and the sandlewood gives a soft oriental note - interesting for summertime!